New Measures to Misleading Cryptocurrency Ads from the UK

In its press release, the UK Financial Conduct Authority (FCA) stated that it has set strict rules to combat misleading crypto-asset advertisements.

British financial regulator FCA stated in a press release that they set very strict rules on combating misleading advertisements related to high-risk investment products, The Block reported on July 31.

In January, after the British Government announced its plans to tighten rules on crypto advertising and bring crypto ads under FCA regulation, the FCA announced in a press release that it is pending the approval of legislation for full authority.

"The rules to be applied for cryptoassets are likely to be similar to other high-risk assets. Crypto still carries high risk so people should know that when they invest in crypto assets, they have to be prepared to lose all their money."

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With the new rules, it was stated that promotions containing investment incentives such as "Recommend to a friend" will be prohibited and companies will have to use more specific risk warnings.

FCA director of markets, Sarah Pritchard, stated that the new risk warnings prepared by the FCA have been simplified for easy understanding, but companies have a big role to play. Pritchard also stated that action will be taken against platforms that do not include risk warnings in the market, make misleading warnings or provide incomplete or misleading information about the product being sold.

FCA is known as one of the toughest and safest capital market regulators in the world.